Music Marketing Blog Post #2

 By completing the Music research chart and conducting research on the four case study artists, we were able to gather information on how bands and artists successfully market and distribute to their target audience. Also, in order to plan out what we were going to record in our music video, we had to make 20 storyboard pictures to see our plan and shots.

Me and my group met up together in Weston Hills last weekend to start our recording. After thinking of our ideas and going off the storyboard, we over recorded multiple scenes. We over recorded many shots and different scenes in order to have a lot of material to work with and and choose many scenes. After recording in Weston Hills, we went to Sawgrass mills to an arcade to film the rest of the scenes. We filmed many different shots to set up establishing shots and the atmosphere, then went into the diner in the arcade to film the rest of the movie. Later at home and during class, we looked that the software editing app together and chose the exact scenes to go in order to match with the correct lyrics and beats. We also worked on our powerpoint to discuss our marketing campaign, as well as our distribuion methods. We included how we will utilize different forms of social media to promote our band, such as Instagram and Twitter, where we will send dates and pictures teasing new songs and tours. We also discussed how we will promote our merchandise with having our logo on shirts and coffee mugs.

Creating a music video and a marketing campaign with my group taught us how to utilize visual storytelling. We discovered how to attract a target audience, and promote our band through the use of social media and merchandising. By creating an immersive and engaging platform for our target audience, my group was able to make a successful campaign.