Music Marketing Blog Post #1

    At the beginning of the project, we were given the genre of alternative music. We chose the song "Trouble" by Cage the elephant. For the music research chart, we decided to use the band Cage the elephant as one of our case studies. As they signed for the RCA records company, we looked for another company within RCA records with the same alternative genre, which we chose Steve Lacy. For the next company, we chose Interscope records and chose the alternative artists Billie Eilish and Imagine Dragons. After choosing all the case studies and 2 companies, we looked up information on the companies and the marketing and distribution strategies of each artist to complete the chart.

    To start the storyboard, we first had to choose what kind of music video we would choose. after looking our song's lyrics', "Trouble" by Cage the elephant, we decided to make a storytelling music video. Then, based off the lyrics and our own ideas we thought of a story to make in the music video, and we decided to make a breakup story between a boy and a girl. We started drawing the music video scenes on the storyboard, including scenes at the park, in the car, and at a diner, showing interactions between the Boyfriend and the girlfriend.

    As what we put on the storyboard is what we are going to film in real life, we thought of ideas of where to film. We decided that we are going to film most of the scenes in a park at Weston Hills, and the other scenes at an arcade/diner in the Sawgrass Mills mall. once we film all the scenes using a phone, we are going to edit the video, matching the scenes with the song, at home and in class together. While we are editing, we are going to be working on the presentation for our branding and marketing.